Odi et Amo is a brand dedicated to the modern and glamorous woman It’s for a woman in the prime of life, a woman who lives in the city and loves to have fun, cheerful, exuberant and witty. It’s for a woman who wants to appear, who doesn’t go unnoticed and who leaves her mark, always. Odi et Amo’s garments were an immediate success. They are provocative, rich in detail, brilliant. They appeal with their sparkle and originality and have just the right touch of aggression and color.